Turn ON whitening.
About the brand
We believe that self-confidence begins with a healthy smile. This is why we created ON – a range of unique toothpastes and mouthwashes.
Smile more often and be happier!
Of course, we’re not saying that a smile can solve all our problems, but the fact remains that whenever we smile, our bodies produce endorphins – the “happy hormones” responsible, for instance, for our well-being. 😊
Smiling is also vital for building social relations, because it signifies affection and openness – as a result, we are perceived in a positive light by both others and ourselves.
However, smiling can make some of us feel self-conscious – for years we have been told that only a perfectly even, Hollywood smile can be considered beautiful… And yet beauty is all about diversity, which makes each of us unique!
We have created our unique ON products to bring out the natural beauty of your teeth, remove discolouration and take care of your oral health in a comprehensive way.
Love your teeth just like we love them!
Choose your ON option and… SMILE, PLEASE! 😊
Our product range includes toothpastes and mouthwashes, which:
ON white
produce a professional
whitening effect
ON care
ensure natural, gentle whitening, while also improving oral health
Discover our unique ingredients:
phthalimidoperoxycaproic
acid (PAP)
a patented and effective ingredient
eliminates tooth discolouration
Activated charcoal
a certified and organic ingredient
whitens teeth
has antibacterial properties
Volcanic ash
a mineral scrub effect
whitens the teeth and smooths the enamel
prevents the formation of new discolouration
Aloe vera
an ingredient of natural origin
soothes and moisturises
has antibacterial properties
phthalimidoperoxycaproic acid (PAP)
a patented and effective ingredient
eliminates tooth discolouration
Activated charcoal
a certified and organic ingredient
whitens teeth
has antibacterial properties
Volcanic ash
a mineral scrub effect
whitens the teeth and smooths the enamel
prevents the formation of new discolouration
Aloe vera
an ingredient of natural origin
soothes and moisturises
has antibacterial properties